Sales
Sales categories and targets
Group revenue the way you think about it, and set the number each outlet is aiming at.
1 min read · Last reviewed 22 Aug 2026
Sales categories
A sales category is how you group revenue: Food, Beverage, Alcohol, Delivery, Catering. Every sales figure belongs to one, and they are how the reports break revenue down.
Keep them few and meaningful. The useful test: would you make a different decision if this category moved? If not, it does not need to be its own category.
Beverage is almost always worth separating from food — the margins are completely different and blending them hides both.
Targets
Under Sales → Sales Targets, set a target per outlet per period. Once set, the dashboard and the sales reports show actual against target rather than a number with no context.
Targets can be set per sales category too, which is how you find out that total revenue hit target while food missed and delivery covered it.
Setting a number worth having
Base it on the same period last year plus what you actually know is changing — a price rise, a new platform, a competitor opening. A target invented at the start of the year and never revisited stops being read by February.
Still stuck?
Every screen in Servora has the same shape — a filter strip, a table, and the actions on the right. If a guide is missing or out of date, tell your account manager and it gets fixed in the manual, not just in an email.